Maxani Animal Healthcare BV

Our Mission

Maxani Animal Healthcare BV started in 2012 as a sole proprietorship. By talking to veterinarians and veterinary dermatologists it became clear that there was a change for treating skin problems. However, there was no company yet with a broad offer for the dermatological plan of the veterinarian. Armed with a great deal of knowledge about pharmaceutical raw materials and knowledge of the small-scale production of human (mostly topical) products, the first solutions were thought up together with the KOLs.

Today, it is impossible to imagine a veterinary practice without Maxani. The wide range of skin and wound care products with balanced, modern products has acquired a strong market position. 


Our passion: the (dermatological) health of the animal

By also treating skin problems with a topical plan, the use of systemic drugs and antibiotic- and corticosteroid-based skin ointments can be greatly reduced. Many of our products contain a high concentration of ceramides and essential fatty acids, which restore the skin barrier. A healthy skin barrier prevents additional moisture from evaporating and prevents allergens and toxins from penetrating the skin. 

We conceive and develop new products based on demand from veterinarians and/or veterinary dermatologists, always with our passion in mind and heart. A very important objective for us is to reduce the unnecessary use of antibiotics in order to combat antibiotic resistance.

The exception to the dermatological focus is that Maxani supervises sales for the product Masivet. Read here more about Masivet. Please note! This page is only accessible with an account. Do you not have an account yet and do you belong to a veterinary practice or are you a veterinary specialist? Please create here create an account or log in.

Team Maxani


Miriam Wind

Owner and commodity expert


After years of experience in the international human compounding industry, I started Maxani in 2012. I started as a self-employed person representing Masivet at veterinarians. During a visit to a veterinary dermatologist it became clear that there was still much to be gained in the field of dermatology and that was exactly where my knowledge lay. At that time, antibiotic cream was still widely used for hot spots and wounds, while there are good alternatives. That was a trigger for me to improve the world by bringing these alternatives to the market, so that less antibiotics would be needed. From the discussions with veterinarians and veterinary dermatologists and my knowledge of raw materials, the Maxani dermatological concept was born.


Merel van Wanrooij

Account manager

Born on the farm with a big heart for veterinary medicine. After nine years of working at various clinics as a paraveterinarian, I have found a wonderful challenge at Maxani. The interest in dermatology has always been great and I look forward to further advise your practice in this area. Within Maxani, I am responsible for the region in the south of the Netherlands for advising clients and providing training. Besides visiting clinics you may always approach me for questions. I like to think along with you at all times, hope to see you soon.


Gwendoline Uiterwaal (and office dog Joep!)

Office Manager

In 2016, during my gap year, I started working for Maxani, where I was responsible for warehouse management. First in an attic and when we outgrew that in a real office with warehouse. Here I carried out the practical work concerning sales orders and all kinds of hand-holding. I was one of the first employees and Maxani was far from what it is today. And how proud I am of how the company has grown!

Now six years later, after graduating (as an educator and study career coach...something completely different!) I have returned to Maxani but in the position of office manager. I have been happily doing this since mid-2022. Even though I have no background in this work; I get energy from organizing things and getting things done, and with my great love for animals and the desire to keep people happy, this position is right up my alley. Customer satisfaction is a top priority for me, and for Maxani at all. Chances are you will get me on the phone when you call the office. I will be happy to help you.

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Jenny Middelkoop

Account manager and animal scientist


From an early age I have been fascinated with nature, biology and animals. After studying Applied Biology, I continued my studies towards animals as an animal scientist at Wageningen University . Through a very nice research during my studies, my interest in dermatology was born. After some nice trips and some work experience, I started working at Maxani since September 2017 with great pleasure and enthusiasm. Within Maxani, I am responsible for advising clients, where delivering quality is key. I am therefore often on the road and visiting different practices on a daily basis.

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Ingrid Popken

Account manager

Since childhood, animals have played an important role in my life. Because of this, my passion for the veterinary profession was born. After my training as a paraveterinarian, I worked in practice for seventeen years. In this I gained a lot of practical experience including in pharmacy management. With all this experience it is now great fun to transfer this knowledge.

Since January 2022, I have been working at Maxani as an account manager for the Northern Netherlands.

With my enthusiasm for Maxani's beautiful product line, my goal is to bring dermatology more to the forefront within clinics. Good support and connection with the practice is very important in this and I like to play a role in this. I would love to get in touch with you to look at an effective collaboration.


Maxani Animal Healthcare BV

Lark Avenue 14b

3704 GR Zeist


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+31 (0)30 751 7067



KVK: 66191173

VAT: NL856435119B01

IBAN: NL13ABNA0549589716